Greg Verdino este Chief Strategy Officer la Crayon. Blogul lui, desi nu foarte des actualizat, contine uneori opinii radicale legate de tendintele in media si marketing. Eu l-am descoperind incercand sa gandesc “out of the box” legat de retelele sociale si implicatia lor in politica.
Acum cateva zile el a cumulat 24 de articole din ultimele 24 de luni de blogging in o carte oferuta gratis numita “4 & 20 Blog Posts“ care se gaseste spre download direct in blogul lui. Un proiect demn de lauda, uneori o navigare greoaie in un blog poate sa fie scutita de o astfel de initiativa. Si sa nu uitam ca omul are ceva de spus. Interesant comentariile legate de Second Life si de cum convingi o firma mare de importanta blogului.
Multa sinceritate in ceea ce scrie, desi unele posturi sunt deja outdated (e totusi o colectie de 2 ani de blogging). Per ansamblu e de citit si probabil de ramas cu catevea idei esentiale rezumate in citatul de mai jos:
So back to those individuals in the room — the people pitching for your social media business. How many of them have the passion – how many of them are “that guy?” Here’s my suggestion. You need to look those people in the eye and give them the “You Test.” Ask them some simple questions like:
- Can you tell me about your personal blog?
- What is your Twitter handle? I’d love to follow you.
- Can I meet you in Second Life for a follow-up conversation?
- Can you friend me on Facebook? I’m really interested in getting a sense of how you use it to build and maintain relationships with your community.
- I’m really interested in getting a sense of what you find most interesting online. Can you point me to your deli.cio.us, Digg or StumbleUpon pages?
pacat ca nu ii in romaneste, pe cand si un blogger din asta roman ???