Am participat la weekend, pentru a treia oara la ESWC (Conferinta Europeana de Software) 2009 in Kempinsky bristol Hotel, Berlin. Cum era si de asteptat, conferinta din acest an a avut un numar mai mic de vizitatori si sponsori. Probabil si de aici un pic de apatie in public, lucru care insa cu ajutorul unor prezentari dragute a fost rezolvat. Care au fost pros si cons-urile conferintei?
Pros:
- Am discutat cu Andy Brice
- Am incercat sa obtin informatii legate de doua noi directii pe care vreau sa continui: piata rusa si ceea chineza, sper ca Olga si Valdislav de la SoftKey.ru sa ma ajute in acest sens
- Am avut o surpriza la final sa primesc o mentiune, cineva a fost atat de dragut incat sa nominalizeze Press Release Submitter la Epsilon Award
Cons:
- Cam putine iSV-uri fata de anii trecuti
- Track-ul 2 era departe fata de Track1
- Putini sponsori, as vrea sa vad alaturi de Avangete si ShareIt si pe Embarcadero si alte firme mari
Prezentarile care eu le-am vizionat sunt listate mai jos, cum primesc un link catre ele am sa postez si legaturile.
- Alwin Hoogerdijk – The Art of Ignoring
- Gilles Pardon, Softdatabase – Developing successful business in China
- Andy Brice, successfulsoftware.net – Marketing for microISVs – embracing the “dark” side?
- Laurentiu Ghenciu, Avangate – 5 Tried and tested ways to increase conversion rates
- Adriana Iordan, Avangate – How to Monitor and Protect Your Reputation Online
- Dave Collins, SharewarePromotions – Advanced Google AdWords
- Johanna Buckentin Senior Director, DR globalDirect – Site Testing: How to Optimize Your Site to Increase Your Sales
- Robert Martin, Infacta – Email Marketing – Engaging with your Audience
- Alwin Hoogerdijk – Web-Apps: The End for Software Downloads?
- Tetyana Franke – Share-it! – How and Why Does an Email Campaign Work? – Top tips to effective email campaign
- Raj Barman, Acutrack Incorporated – Increase Revenue By Implementing a Backup CD/DVD Solution
- Dave Collins, SharewarePromotions – An A to Z of online marketing
- Peter Kirchner, Microsoft Deutschland GmbH – Seamless integration in Windows 7 – the path towards application compatibility
- Dmitry Starostenkov, Perpetuum Software – Merging of ISV and custom development companies: benefits of cross-selling
- Olga Blazhevich & Vladislav Elizarov, Softkey – The Russian Software market
Multumiri lui Dave si Cristian pentru pozele de mai jos.
Prezentarea mea “100 SEO methods to optimize your software site” a fost bazata pe blog postul 100 metode de a obtine linkuri si o puteti citi mai jos.
